Ideas for people who run a company
Pieces on AI and systems for people who run a company. In plain language, so you can choose with good judgement.
Why I write these
The people who hire me are rarely technical, and they don't need to be. They need to understand what is going on in their company and what their options are. They don't need to learn a new vocabulary.
Many problems I see aren't on anyone's list: information lost between tools, data leaving through the back door, or a website that serves nobody. These pieces give them a name. That way you can spot them in your own company and know where to start.
Topics
- How I work
The process step by step, what you pay for and which work fits.
- Copilot or autopilot: where the money is and where the margin is
Service-as-Software sells the work, not the tool. Where I agree with Sequoia, where I add a caveat, and how to pick the first task.
- Service-as-Software needs forward deployed engineers
Why selling the work needs engineers inside the client, where the business model breaks and the limits I set.
- AI agents that do real work every day
What an agent is and isn't, what it can do in each part of your company and what you need before building one.
- Your company is already a system
From the website to how your remote team talks: where information gets lost and why to sort out the flow before adding AI.
- Shadow AI
What your team already pastes into an AI chat without anyone deciding it, and how to bring order without a ban.
- Your website as your first employee
A website that answers, sorts and routes each visitor, and that anyone can use. Not a brochure that waits.
- Do you need it?
Signs, by type of company, of problems you may not know you have yet.
Did any of these sound familiar?
Tell me how your company works and what got you thinking.
Write to me